{"id":20269,"date":"2025-12-11T18:27:43","date_gmt":"2025-12-11T18:27:43","guid":{"rendered":"https:\/\/creatorkitdepot.com\/?p=20269"},"modified":"2025-12-11T18:27:43","modified_gmt":"2025-12-11T18:27:43","slug":"we-applaud-the-effort-but-the-7artisans-floral-bloom-lens-is-awful","status":"publish","type":"post","link":"https:\/\/creatorkitdepot.com\/?p=20269","title":{"rendered":"We Applaud the Effort but the 7Artisans Floral Bloom Lens Is Awful"},"content":{"rendered":"


\n<\/p>\n

\n

\"A<\/p>\n

Earlier this year, 7Artisans announced the Floral Bloom Art Cine Lens series<\/a>, with the first being a 37mm T2.9 for PL mount only. It sounded interesting, so we agreed to check it out. We appreciate the effort and applaud the company for trying something new, but unfortunately, this lens is terrible. <\/p>\n

This isn\u2019t a full review (I\u2019m not sure our eyes could handle any further exposure to the footage captured with this lens), but after seeing the footage and reading the response to it on YouTube, we thought it was at least worth it to briefly explain why we don\u2019t like this lens one bit.<\/p>\n

One of the best things about my job is getting the opportunity to spend some time with odd and niche products I would never hear about otherwise. That\u2019s why I jumped at the chance to check out 7Artisans\u2019 new Floralbloom 37mm T2.9 lens, which promised \u201cexplosive bokeh\u201d<\/a> in the press release. I decided to use this $399 lens to shoot our recent Camp Snap CS-Pro review<\/a>, as it fit with the theme of gear designed for fun. <\/p>\n

But fun was not a word I would use to describe my shooting experience.<\/p>\n

The promise on the tin is that the 35mm T2.9 lens offers a fairly versatile 37mm focal length, but the unique optical formula gives a wild stretching effect where there is extreme blurriness across the frame except in the very center.<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

Additionally, the Floralbloom is designed to flare dramatically when hit directly by light, leading to large, colorful ghosting and defined flare patterns. This is designed as a cinema-first lens, so it is rated a T2.9 for light transmission, features gears on the focus and aperture rings, and is currently only available in PL-Mount.<\/p>\n

\"A<\/p>\n

The effect of this lens is certainly dramatic. Using full-width 16:9 capture on a full-frame Panasonic Lumix S1 II, I would say only 20% of the frame was useably sharp, with the rest taken up by a jarring streaked blurriness. This meant my composition was limited to sticking my subject (noted YouTuber Chris Niccolls) smack in the middle of the frame every shot. And if he moved slightly outside of that region, the drop in sharpness was immediately distracting. <\/p>\n

\"A<\/p>\n

I could see this lens being slightly more usable on an APS-C (Super35) camera, where the in-focus region would take up more of the frame. As well, the flare has such strongly defined shapes that it doesn\u2019t look cinematic; it looks like fake flare added in post. <\/p>\n

Frankly, this video looks bad. I\u2019ve heard it described as what it\u2019s like to have cataracts, akin to your vision when getting up after taking a sleep edible, or what someone sees when they\u2019re in the throes of an intense migraine. <\/p>\n

\"A<\/p>\n

\"A<\/p>\n

So, how would I make this lens more usable? I would take a page from Lensbaby\u2019s book and make the in-focus region adjustable so video shooters were not limited to putting their subjects in the middle of every shot. Alternatively, the ability to adjust the size of the in-focus region would help, so I could use more of the recording area of the full-frame cameras this lens is designed for. <\/p>\n

The one saving grace is that this lens is only $399 right now, so if you like the look for the very<\/em> occasional shot, it\u2019s not a huge investment. But I can\u2019t foresee mounting the 7artisans Floralbloom to my camera any time soon. <\/p>\n

\n